How to Create Synergy between your ATL and BTL Campaign Strategy

How to Create Synergy between your ATL and BTL Campaign Strategy ATL and BTL are two of the strategies most used by marketing and advertising professionals to carry out a campaign and achieve the objectives of each brand. They can be approached in several ways, either by publicizing products or services in an informative way, or by […]

How to use “social media listening” in your business

How to use “Social Media Listening” in your Business Currently, evaluating digital marketing strategies is essential for optimal development and implementation of content on social networks. Analyzing, understanding and processing the tastes, interests, feelings and motivations of a community is the key to generating the necessary engagement to produce the desired brand impact. One of the most popular […]